Frequently Asked Questions

The Alannah & Madeline Foundation is a not-for-profit organisation. Together with our compassionate supporters, we help children who have experienced violence and trauma to heal, recover and thrive.

We work to make sure children and young people feel safe, protected and valued. Wherever they live, learn and play.

Like you, we believe every child deserves to experience the magic of childhood. And all children and young people have the right to live without fear, without violence, and without trauma.

Without your support, many children who’ve experienced extreme violence and trauma may never receive the help they need to recover. They could simply fall through the cracks.

Every time you donate to the Alannah & Madeline Foundation, you help deliver expert support to help those children feel comforted, safe, valued, and loved.

Your gifts also fund services that help children and young people heal, recover and thrive.

Many Alannah & Madeline Foundation programs operate entirely and exclusively through the generous support of our supporters.

Your donation ensures these programs and services can not only continue to operate but can be offered to more children and young people who urgently need them.

Your donation will help children who have experienced violence and trauma in a number of important ways.

Healing through care

Your gifts help provide expert, one-on-one therapy to help children process their experiences and heal through the Children Ahead program.

Through Buddy Bags, you’ll give practical and emotional support to children who are in crisis or have been taken into emergency care.

Your kindness can also help surround children living in unsafe homes with support when they're waiting for emergency care hearings at the Children’s Court.

Advocating for children’s rights

As a supporter, you’ll help power advocacy work that speaks out with, and on behalf of children. You help make sure children are protected, and their voices are heard.

Through your generous support, you’re helping keep children safe from violence by ensuring gun laws remain strong and are strictly enforced – in every part of Australia.

You’re helping the Alannah & Madeline Foundation advocate for the rights of children and young people to be upheld online and offline. You’ll help enable our work with school communities, governments, and industry to make online spaces safer, and ensure optimal safety standards are built into all digital spaces and devices.

We’re here to help! Email us at community@amf.org.au or give us a call on 1300 720 747.

If you or someone you know is in immediate danger and requires an urgent response, please phone 000 or call your local police.

The Alannah & Madeline Foundation cannot provide counselling advice or emergency responses. If you need help, please take a look at this list of services and organisations.

Click ‘Register’ at the top of this page and complete the form. Once you're signed up, you’ll get your own personalised Purple Picnic fundraising page to share and raise funds.

You’ll also receive a free digital host kit with decorations, recipes, activity ideas, and other goodies to make your Purple Picnic a success!

Host a Purple Picnic any day, anywhere, throughout September, or on Alannah & Madeline Day, Thursday 18 September 2025.

You can form a team in two ways! When you register, you can create a team and then invite your friends and family to join via the sign-up form. Just let them know your team's name.

Or after you sign up, you can create a team via your dashboard.  

Register to create your fundraising page – then share the link with your workplace networks and host your Purple Picnic.

You can also ask your employer to match the funds you raise – it’s a great way to double your impact!

Need help or want to talk through your plan? Email us at community@amf.org.au. We’re here to support you.

Yes, all donations over $2 are tax deductible. Once you make a donation, you will automatically receive your official tax-deductible receipt. If you have any questions about this, please contact community@amf.org.au.

For bank transfer details, please email community@amf.org.au.  

For funds that are raised via your online fundraising page, rest assured they will come straight through to the Alannah & Madeline Foundation’s bank account, ready to make an impact for children and young people.

The official Alannah & Madeline Foundation logo is only used by the Foundation or by our official corporate partners.

However, when you host a Purple Picnic, you'll get access to our 'Proudly Fundraising' logo to promote your event. You'll get access to this via your host kit after you sign up.

Donations will only be matched on September 18.  This means when you donate or ask your friends and family to donate via your fundraising page on Alannah & Madeline Day, all gifts will be matched up to $150,000 – thanks to our Major Campaign Matching Partner, Myer Community Fund.

You can view our range of helpful resources and templates via this page. You can download them straight to your device to start promoting your fundraiser.

Once you register, you’ll also get access to your free digital host kit, which includes helpful resources and delicious recipes and ideas to help you host and fundraise this September!

Absolutely! Login to your dashboard, and access your fundraising page QR code via the ‘Get Support’ tab.

Great question! Here are a few tips to make your Purple Picnic fundraising page shine:

Say ‘cheese’: Add a photo to your fundraising page. It may only take a minute, but it makes a big difference. In fact, people who add a photo to their page are 80% more likely to smash their fundraising target!

Make it personal: If you have a personal reason for hosting a Purple Picnic this September, make sure you share it on your fundraising page.

Your story will give your friends and family even more reasons to donate. And people who personalise their page raise more money overall too!

Your fundraising badges are like little symbols of encouragement from us, to remind you how awesome you are!

No minimum! However much you raise, we are truly grateful – as are the children you’re helping.

When you create your fundraising page, you accept the terms and conditions which are an automatic authority to fundraise. However, we can also send a letter to you as a PDF. Just email us at community@amf.org.au to request your letter.