Alannah & Madeline Day
Media & Supporter Resources
Tuesday 17 September
Help give love, comfort and a Buddy Bag to a child escaping violence.
Alannah & Madeline Day is Tuesday 17 September. Let’s work together to spread the word so we can provide Buddy Bags to vulnerable children in crisis.
Media resources
Alannah & Madeline Day is on Tuesday 17 September 2024 and is the major fundraising campaign for the Alannah & Madeline Foundation. Funds raised help provide support to vulnerable children and young people escaping violence and trauma to recover, heal and thrive. Please find below information about Alannah & Madeline Day.
For media enquiries click here.
Ambassador, Influencer & Supporter Resources
These resources have been created to assist you – our wonderful ambassadors, influencers and supporters – in sharing information about Alannah & Madeline Day with your loyal followers, friends, family and networks.
With your support, we know you will inspire the community donate to Alannah & Madeline Day and help vulnerable children and young people to heal, recover and thrive. We cannot thank you enough!
Our Ambassador & Supporter kit has all the info and lots of ideas on how you can help spread the word and play a vital role in reaching our $350,000 fundraising target and help provide a Buddy Bag for children in need.
Download our digital resources and share!
If you have a young person in your life that likes to get creative, download our colour-in line art and get busy! Then send us their work of art and we will put it inside one of our Buddy Bags to help put a smile on the face of a child in need.
Learn how a Buddy Bag made things better for Millie, her brother Aaron and sister Jessica.
“Thank you to the generous people in our community who donate to provide Buddy Bags for children. On one of the darkest days of their lives, Millie, Aaron and Jessica experienced such happiness to open their Buddy Bags and discover all the special things inside they could keep for themselves.”
- Peta*, social worker.
*This is a true account, but the names have been changed to protect their safety and privacy.
For children in need, one backpack can mean the world.
Get in touch
If you have any questions about how best you can support Alannah & Madeline Day, please contact:
Simone Redman-Jones
Media and Communicatins Manager
Email: simone.redmanjones@amf.org.au
Mobile: 0499 202 001
Andrew Gommers
Corporate Partnerships Manager
Email: andrew.gommers@amf.org.au
Mobile: 0401242730
Frequently Asked Questions
What does the Alannah & Madeline Foundation do?
The Alannah & Madeline Foundation is a not-for-profit organisation dedicated to keeping children and young people safe where they live, learn and play.
We fight for the rights of children, not just because children are precious – they are – and not just because our instinct is to protect them from the world – it is – but because only when young people are safe can they also be happy, hopeful and strong.
What is Alannah & Madeline Day?
In its third year, Alannah & Madeline Day is on Tuesday 17 September 2023.
It’s an extraordinary day when generous people like you come together to support children who have experienced violence and trauma.
We are aiming to raise $350,000 to help provide a Buddy Bag to every child who needs one. Right now, 1 in 2 children are missing out, because we simply don't have the funds to meet demand.
All donations received on Tuesday 17 September will be doubled up to $150,000 from 8 AM until 8 PM AEST, thanks to our Major Campaign Matching Partner, Myer Community Fund.
This means DOUBLE the love, DOUBLE the Buddy Bags and TWICE as many children will be supported to heal, recover and thrive from trauma and violence.
When is Alannah & Madeline Day?
Tuesday 17 September, from 8 AM until 8 PM AEST.
Why is my support so important?
Each year 11,000 Australian children are taken into emergency care because they’re at serious risk of harm or have no safe place to live.
These experiences can leave children and young people feeling scared and alone, often placing them in unfamiliar environments and separated from parents and siblings. We know that many arrive with nothing but the clothes they are wearing and with no other belongings.
We provide these children and young people with Buddy Bags. These are brand new backpacks thoughtfully packed by volunteers with items to help meet their immediate material and personal care needs.
When they open their Buddy Bag, the first thing they see is a teddy bear, followed by essentials from a toothbrush and toothpaste to PJs, underwear, and socks.
Our Buddy Bags provide these vulnerable children and young people with a sense of security and comfort as the first step on their journey to safety and recovery.
How do my followers and supporters donate?
You and your supporters can double their impact by making a donation at: alannahandmadelineday.org.au or calling 1300 720 747.
Where does the fundraising money go?
Less than 10% of our funding comes from the government, so we rely on the generosity of the community – people like you – to make our work for children possible. Without funding, we will not be able to meet demand and children in crisis will miss out.
Why is it called Alannah & Madeline Day?
On 28 April 1996, Alannah and Madeline Mikac, aged six and three, were tragically killed alongside their mother and 32 other people at Port Arthur in Tasmania.
One year later, the Alannah & Madeline Foundation was launched in the girls’ honour by their father, Walter Mikac AM and a small group of volunteers. They were driven by the belief that all children and young people should be able to live a happy and safe life, free from violence and trauma.
Alannah & Madeline Day is in honour of Alannah and Madeline Mikac.
After 27 years, our mission continues. We fight for their right to be safe, so their future is strong.
How do I get in touch?
If you have any questions about how you can best support Alannah & Madeline Day, please contact:
Simone Redman-Jones
Media & Communications Manager
Email: simone.redmanjones@amf.org.au
Mobile: 0499 202 001
Andrew Gommers
Corporate Partnerships Manager
Email: andrew.gommers@amf.org.au
Mobile: 0401 242 730
For general enquiries or to donate please call 1300 720 747 or visit www.alannahandmadelineday.org.au