Host a Purple Picnic
Give comfort to the 32 children escaping violence every day, this Alannah & Madeline Day
Their healing starts with you
The Alannah & Madeline Foundation supports children who’ve survived extreme violence. Your donations and fundraising events make that support possible. You provide counselling, emotional and practical support, and crisis care. And you help children recover from trauma so they can thrive.
Fundraise for the Alannah & Madeline Foundation
Be a champion for children. Join an official fundraising event or create your own. You’ll get plenty of help and support along the way. And the funds you raise will help children heal from violence and trauma.
Fundraise at work
Unite your team and your colleagues to unleash the good in your businss. And help children heal, recover and thrive.
Host a Purple Picnic
Raise funds to give comfort and a Buddy Bag to the 32 children escaping violence every day in Australia.
Get fit. Do good.
Feel great.
Run a marathon. Take on a push-up challenge. Or get active any way you like to help children recover from trauma.
Raise funds your way
Make a DIY fundraising challenge, as unique as you are. You can do it solo or in a team. The only limit is your imagination.
Fundraise at your school
Get a free school fundraising kit full of ideas and inspiration – and classroom activities that fit into the curriculum too.
Host a Purple Picnic to help children escaping violence
This September, bring love, comfort and a Buddy Bag to children fleeing danger.
By hosting a Purple Picnic anytime during September or on Alannah & Madeline Day (18 September), you'll raise vital funds to provide Buddy Bags for children in emergency care.
A Buddy Bag helps a child feel safe, valued, and cared for—perhaps for the first time—at a time when they need it most. Picnic, your way - Each Purple Picnic is unique and can be tailored to how you'd like to host.

The difference you make
130,000+ Buddy Bags
Provided to children and young people experiencing trauma or escaping violent situations, filled with essential items and a teddy bear for comfort.
100,000+ students were reached via eSmart in 2024
Helping children across Australia be safe, smart and responsible in a digital world.
3,500 Early childhood educators
Supported to better support and educate children who have experienced violence to heal, recover and thrive.
28+ years of tireless advocacy
28+ years of advocating for the rights of children and young people to be safe — wherever they live, learn and play.
Fundraiser stories

Your fundraising resources
Download posters to print and images to share on social media to promote your fundraiser. You’ll also find expert fundraising tips – so you can raise more, and help even more children heal from violence and trauma.
Contact us
Have questions or comments? We'd love to hear from you!
Complete the Contact Form below and we'll be in touch. If you prefer to speak with us directly, you can give us a call on 1300 720 747.