About Alannah & Madeline Day
Every year, 11,000 Australian children escape unsafe homes, often with nothing but the clothes they’re wearing.
On Alannah & Madeline Day 17 September, we come together to help ensure they are met with safety and care.
Because no child should have their childhood stolen by violence – just as Alannah and Madeline's was 30 years ago.
On Alannah & Madeline Day donate or host a Purple Picnic this 17 September to help give the comfort of a Buddy Bag when a child needs it most.
Because no child should have their childhood stolen by violence – just as Alannah and Madeline's was 30 years ago.
On Alannah & Madeline Day donate or host a Purple Picnic this 17 September to help give the comfort of a Buddy Bag when a child needs it most.
How to get involved
No matter how you show your support this Alannah & Madeline Day, you'll be helping provide love and a sense of safety to children escaping violence.
Make a donation
Donate to help provide Buddy Bags filled with essentials to the 1 in 2 children missing out on comfort and care.
Host a Purple Picnic
Bring your community together and raise funds by hosting a Purple Picnic this 17 September.
Your impact this Alannah & Madeline Day
Alannah & Madeline Day is in loving memory of Alannah and Madeline who were tragically killed, aged just six and three, at Port Arthur.
Alannah & Madeline Day on 17 September 2026, is an extraordinary time of generosity where compassionate people like you come together to change the lives of children who’ve experienced violence.
Have questions? Find everything you need to know in our FAQs
Contact us
We'd love to hear from you! Complete the contact form below and we'll be in touch.
If you prefer to speak directly with us, you can call us on 1300 720 747.
Alannah & Madeline Day Partners
Major Matching Partner
Official Partner
Alannah & Madeline Day Purple Picnic Partner
